If you haven’t heard already, the Mega Liquidation Club Sale is now Closeout Club Online. We have been covering the topic of these particular liquidationcloseout sales on The State of Affairs for quite some time now.

Our main hope of resolve with this coverage was to convince the people that are running the sale, to change their marketing tactics. The main problems we and others have came across are:

1. Misleading advertisements – They show products in the background of their ads, such as a ipod or Xbox 360, that they do not sell at the events.
2. Some times the ads do not warn you that there is a $5, $8, or $10 per-person entrance fee to the event. On top of that, they do not warn you that parking will be at least $8 dollars for the event.
3. Almost none of products are high quality, most are generic copy’s. I even heard one account of pirated CD’s being sold at the event.
4. Most of the products are priced higher then what you can buy at a general retail store such as Best Buy or Target.

I think the company could reform and become a viable sales model, but as is, their bait and switch tactics are just out of line. As in the past I have said, they don’t care if you buy anything at the event, I believe, they recoup all of their cost solely with the entrance fee.

That means as long as they can keep convincing people to show up, they will make some money.

If you are tired of seeing those ads on tv, the best option is to contact you local station that is airing the ads and request that they are removed for being misleading. That is what happened when attendees complained in San Diego and I don’t think the sale has been back since.

What do you think should happen with Closeout Club Online?

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